The
Campaign Strategy
Social Media Annoucement
Our partnered announcement on Instagram with Spotify was one of the most highly engaged posts of the year. Obviously people were pretty excited about the partnership.
International
Marketing Comms
As one of our biggest partnership launches to date, it was important we got the word out to athletes everywhere that Spotify was in the product and ready to use!
The campaign spanned both physical ad space in large cities with in our key markets, as well as in product messaging and email communications.
Product Walkthrough
To get people using the integration as quickly as possible, we made a simple walkthrough demo to help athletes navigate the setup and get their playlists pumping asap.
Spotify Workout
PLaylist Takeover
As the cherry on top, the Strava team got to take over the super popular 5 Million follower “Workout” playlist on Spotify and make our very own curated playlist for athletes to listen to when they connected Strava to Spotify.
The
Strava
Team
& Huge Kudos to the
SPotify Marketing team
Product Direction: Nima Beltijeh
Product Project Management : Matt Sproson
Creative Project Management: Jana Hlavova
Social Media Management: Maya Holley-Peretz & Sam Welch
Art Direction, Design and Animation : Brinson McGowan
Copy Writing : Eddie Carillo
Marketing Lead : Amber Santos